Services

  • A Marketing Brand Kit (also called a Brand Style Guide, Brand Book, or Brand Identity Kit) is a comprehensive toolkit that ensures consistency across all marketing and communications by defining how a brand looks, sounds, and presents itself.

    Visual Identity Elements

    • Primary Logo – Main logo design and variations (horizontal, vertical, stacked)

    • Secondary Logos / Submarks – Alternate logo lockups, icons, or simplified versions

    • Logo Usage Guidelines – Clear space, minimum size, dos and don’ts

    • Color Palette – Primary and secondary brand colors with HEX, RGB, CMYK codes

    • Typography – Approved fonts for headlines, body text, and digital/print use

    • Imagery Style – Guidelines for photography, illustrations, icons, and textures

    • Patterns or Graphic Elements – Repeating design elements or brand textures

    • Favicon and App Icon Versions

    Brand Voice & Messaging

    • Mission Statement

    • Vision Statement

    • Core Values

    • Brand Personality – Tone (e.g., professional, playful, bold)

    • Voice & Tone Guidelines – How the brand speaks across platforms

    • Taglines / Slogans

    • Boilerplate Copy – Company description used in PR, bios, or about pages

    • Messaging Pillars – Key themes or value propositions to communicate consistently

    Marketing Applications & Assets

    • Business Card Templates

    • Email Signature Design

    • Social Media Templates (for posts, stories, covers)

    • Presentation Deck Template (PowerPoint, Google Slides, Keynote)

    • Letterhead & Document Templates

    • Website Design Style Overview

    • Packaging or Product Label Guidelines (if applicable)

    • Branded Swag / Merchandise Guidelines (t-shirts, mugs, etc.)

    Technical & Usage Guidelines

    • File Formats & Export Options (SVG, PNG, PDF, EPS, etc.)

    • How to Access Brand Assets (folders, links, brand hub tools like Frontify or Canva Brand Kit)

    • Rules for Third-Party Use (press, partners, co-branding)

    • Licensing Info for Fonts or Photos

  • Website Design, SEO (On-Page & Technical), Conversion Rate Optimization (CRO), Google Analytics & Tag Manager, Email Capture & Lead Forms, Landing Page Optimization, Call-to-Action (CTA) Strategy, Project Management (Asana, Trello, ClickUp, Etc.), Content Strategy & Scheduling, A/B Testing & Site Experiments, Client Communication & Brief Interpretation, Maintenance & Ongoing Updates, Cross-Functional Collaboration (with copywriters, developers, marketers), UI/UX Design Wireframing & Prototyping (Figma, Adobe XD, Sketch), Responsive Design, Typography & Visual Hierarchy, Brand Identity Implementation, Accessibility (WCAG Compliance)

    Web Design & Management Platforms: WordPress, Google Ads, Wix, Squarespace, Weebly (by Square), Webflow, Carrd, GoDaddy, Joomla, Drupal, Ghost, Shopify, BigCommerce, WooCommerce, Framer, Next.js / Gatsby, Strapi / Sanity, Sitecore, ETypo3, Concrete5, Big Cartel, Figma, Adobe XD, Sketch, Google PageSpeed Insights, GTmetrix, Cloudflare, Contentful, Strapi, Sanity.io, Netlify, Vercel

  • Market research, target audience identification, Ideal Customer Profile (ICP) development, buyer persona creation, competitor analysis, keyword research for SEO and PPC, sales funnel development, landing page creation and optimization, SEO and blog writing, paid advertising (Google Ads, Meta Ads, LinkedIn Ads), webinars and lead magnets (eBooks, checklists, guides), lead nurturing workflows, lead qualification, lead scoring, sales pipeline management, objection handling, appointment setting, follow-up strategy, collaboration with sales teams, CRM management (HubSpot, Salesforce, Zoho, etc.), marketing automation platforms (ActiveCampaign, Mailchimp, Klaviyo), lead capture forms and popups, A/B testing and conversion optimization, Google Analytics and tracking tools, chatbots and conversational marketing, integration tools (Zapier, Make/Integromat)

    Lead Generation Platforms and Tools: HubSpot, Salesforce, Zoho CRM, Pipedrive, ActiveCampaign, Mailchimp, Klaviyo, Constant Contact, Leadpages, Unbounce, Instapage, ClickFunnels, Typeform, Jotform, Google Forms, LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Hunter.io, Lusha, Clearbit, Uplead, Seamless.AI, Lemlist, Mailshake, Woodpecker, Wiza, Snov.io, Reply.io, Drift, Intercom, Tidio, ManyChat, Zendesk, Calendly, Acuity Scheduling, Zapier, Make (formerly Integromat), Google Analytics, Meta Ads Manager, Google Ads, Hotjar, Crazy Egg

  • Core Strategy, Content Strategy & Planning, Social Media Campaign Development, Brand Voice & Messaging,vAudience Targeting & Engagement, Hashtag Strategy,vCommunity Management, Influencer Outreach & Collaboration, Platform Expertise, Instagram Marketing, Facebook Ads & Management, TikTok Content Strategy, LinkedIn Marketing, Pinterest Marketing, YouTube Channel Management, X/Twitter Strategy, Canva / Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Video Editing for Social, Reels, Stories, & Short-form Video Creation, Graphic Design for Social Media, Motion Graphics & Animations, Social Media Analytics & Reporting, A/B Testing for Posts & Ads, KPIs & Performance Metrics Tracking, ROI Measurement for Social Campaigns, Trend Analysis & Insights Gathering, Facebook & Instagram Ads (Meta Business Suite), LinkedIn Sponsored Content, TikTok Ads Manager, Audience Retargeting, Lookalike Audience Creation, Budget Allocation & Campaign Scaling, Scheduling Tools (Later, Hootsuite, Buffer, Sprout Social), CRM Integration for Social Leads, Chatbots & Automated Responses (ManyChat, MobileMonkey), Link in Bio Tools (Linktree, Beacons, Shorby)

    Social Media & Management Platforms: Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Pinterest, YouTube, Threads, Snapchat, Reddit, WhatsApp, Discord, Hootsuite, Sprout Social, Buffer, Later, Planoly, Metricool, SocialBee, CoSchedule, Publer, Zoho Social, Agorapulse, Brandwatch, Mention, Sendible, Loomly, Tailwind, Iconosquare, Canva, Linktree, Beacons, Linkin.bio, CoSchedule, Publer, Zoho Social, Agorapulse, Brandwatch (formerly Falcon.io), Mention, Sendible, Canva, Loomly, Tailwind, Linktree, Beacons, Later’s Linkin.bio, Iconosquare

  • Content & Campaign Creation, Copywriting for Email, Email Campaign Strategy & Planning, Personalized Email Content, Drip Campaign Development, Storytelling & Brand Voice Adaptation, Subject Line & Preview Text Optimization, Design & Layout, HTML Email Design, Responsive Email Design, Visual Design using Templates (Canva, BeeFree, Figma), A/B Testing of Design Elements, Mobile Optimization, Technical & Platform Skills, List Segmentation & Tagging, CRM Integration & Automation, Lead Nurturing Sequences, Dynamic Content & Merge Tags, Analytics & Optimization, Open Rate & Click-Through Rate (CTR) Analysis, Conversion Rate Optimization, List Growth Tracking & Engagement Metrics, Deliverability Monitoring (bounce/spam rates), Unsubscribe & Complaint Rate Analysis, Performance Reporting & Recommendations, Compliance & Strategy, GDPR / CAN-SPAM Compliance, Opt-In & Double Opt-In Systems, Lifecycle Email Strategy (welcome, nurture, win-back), Behavioral Trigger Emails, Customer Journey Mapping through Email.

    Email Marketing Platforms: Mailchimp, Klaviyo, Constant Contact, HubSpot, ActiveCampaign, ConvertKit, Salesforce Marketing Cloud, MailerLite, Benchmark Email, ActiveCampaign, GetResponse, Sendinblue (now Brevo), Omnisend, Drip.

  • CRM setup and customization, Data migration and cleansing, API integration and third-party tools (e.g., Zapier, Make), CRM database management, Automation and workflow creation, CRM-to-email platform integration, Integration with websites, forms, and landing pages, Sales pipeline creation and optimization, Mobile CRM management, Reporting and dashboard creation, CRM implementation planning, User training and adoption, Customer journey mapping, Sales and marketing alignment, Segmentation and targeting, Lifecycle management and lead nurturing, Campaign tracking and ROI analysis, GDPR and data compliance management, Customer support and ticketing integration, Contact and deal management, Task and activity tracking, CRM analytics and KPI tracking, Sales forecasting and goal setting, Lead scoring and qualification rules, A/B testing via CRM tools, CRM performance auditing and optimization

    CRM Platforms: Salesforce, HubSpot, Zoho CRM, Pipedrive, Insightly, Freshsales, Keap (formerly Infusionsoft), Microsoft Dynamics 365, Nutshell, Agile CRM, Copper, Monday.com CRM, Streak, Close, Nimble, SugarCRM, Apptivo, Zendesk Sell, Bitrix24, Capsule CRM, Vtiger, Zapier, Make (formerly Integromat), Tray.io, Workato, Integrately, PieSync (now part of HubSpot), LeadsBridge


  • Creative & Design Skills, Print layout design, Typography and font pairing, Color theory and print-safe palettes (CMYK), Image resolution optimization for print, Use of print design software (Adobe InDesign, Illustrator, Photoshop, Canva), Branding consistency across printed materials, Template creation and customization, Brochure and flyer design, Business cards and stationery, Postcards and direct mail, Posters and banners, Packaging and label design, Event signage and trade show materials, Catalogs and magazines, Print ads (newspaper, magazine, etc.), Production & Project Management, Print production coordination, Pre-press preparation, File format handling (PDF/X, bleed, crop marks), Vendor communication and management, Proofing and quality control, Print material sourcing and budgeting, Timeline and logistics management, Print campaign planning, Target audience analysis, Print and digital marketing integration, ROI tracking for print campaigns, Distribution strategy (direct mail, in-store, event), Messaging for print vs. digital audiences

    Print & Mail Tools: Adobe InDesign, Adobe Creative Suite, Superimpose,Adobe Illustrator, Adobe Photoshop, Canva Pro, Affinity Publisher / Designer, CorelDRAW, Vistaprint, Moo, GotPrint, UPrinting, Overnight Prints, Printful / Printify, Zazzle / Redbubble, PostcardMania, Lob, Postalytics, Sendoso, Click2Mail, MailShark

  • Logo design and development, Typography selection and pairing, Color theory and palette development, Iconography and graphic system creation, Visual identity systems (logos, submarks, patterns), Style guide creation and documentation, Brand moodboarding and concept presentation, Layout and composition principles, Packaging and print collateral design, Brand positioning and value proposition development, Audience research and persona creation, Brand storytelling and messaging, Voice and tone development, Competitor analysis, Consistency enforcement across channels, Brand architecture (sub-brands, extensions), Cross-functional brand alignment (sales, marketing, design, product), Rebranding and brand refresh management,

    Brand Management Tools: Tailor Brands, Frontify, Bynder, Brandfolder, Widen Collective, Lytho (formerly inMotionNow), Canva Brand Hub, Adobe Experience Manager, Notion, Miro, Milanote, Airtable, Google Workspace, Trello, Asana, ClickUp

  • Logo design, business cards and stationery, social media graphics, infographics, web and mobile UI design, email graphics and newsletters, flyers, brochures, posters, packaging and label design, presentations and slide decks, file formatting (PDF, PNG, SVG, EPS), print-ready file setup (bleeds, crops, CMYK), export optimization for web, prepress and proofing, asset organization and management, responsive and scalable design, accessibility in design, typography, color theory, layout and composition, visual hierarchy, branding and identity design, iconography, image editing and retouching, vector illustration, print design, digital design

    Graphic Design Tools: Adobe InDesign, Adobe Creative Suite, Superimpose,Adobe Illustrator, Adobe Photoshop, Canva Pro, Affinity Publisher / Designer, CorelDRAW, Sketch, Adobe XD, Figma, ProCreate, ETC.

  • Event conceptualization and goal setting, strategic event planning, audience targeting and segmentation, timeline development and milestone tracking, budget creation and cost management, vendor sourcing and negotiation, venue research and booking, contract negotiation and compliance, event permits and insurance coordination, run-of-show and scheduling, logistics and operations management, transportation coordination, AV and technical setup planning, catering and hospitality coordination, on-site event execution, team coordination and task delegation, staff and volunteer management, guest list and RSVP tracking, registration and ticketing strategy, CRM and database integration, lead generation and attendee data capture, post-event reporting and analytics, contingency and risk management, event branding and visual identity development, content and programming planning, speaker and talent coordination, sponsor and partner relationship management, email marketing campaigns, paid advertising for event promotion, social media campaign planning and scheduling, influencer and affiliate outreach, promotional content creation, landing page and event website design, public relations and press outreach, signage and collateral development, attendee communication and follow-up, live engagement tools (polling, Q&A, feedback), hybrid and virtual event planning, webinar and livestream management, platform setup (Zoom Events, Hopin, Whova), project management with Asana or Trello, cross-functional team collaboration, post-event surveys and performance review.